So if fixing the global climate issue was a McKinsey assignment, what would they do? Well, it turns out they’ve thought a lot about this issue and have done research on it. (Amory Lovins refers to this research in a series of lectures he gives to Stanford University last Spring).
My own solution is a little simpler (and perhaps a bit on the stupid side): fine polluters.
No, not carbon trading. Not REC purchasing. Stop emitting CO2. Period. No fine print. No details. Ban it. Like steroids in baseball and dodgeball in elementary school.
I’m sure my professors at Stanford are having heart attacks at this very moment. But hear me out.
Why?
The short answer: the social costs are too high and have grave impacts to the future of the world economy (economy in the context of individuals able to create access to necessities to live – not in the context of having the opportunity to make money).
Government policy is supposedly supposed to constructed in the best interest of the people of a particular country/state. Well, this particular climate change issue has really skirted what has been done in the past with similar issues. The U.S. has a long history of companies polluting communities and having to pay to clean them up. There are fines and permitting in place to manage these issues. We’ve done what I’m suggesting before – but we’re not beating on this drum this time. And there’s a reason for it.
We’ve done it before
CO2 emissions have an extreme social cost. It has shown real effects on our planet (that we are measuring today, not sometime in the future). It has serious health effects (if you have any doubt of the potential severity, visit Beijing or Shanghai). These were the same reasons to tackle acid rain, ozone depletion, MTBE, and even child labor. These are all instances when there were non-market, government-related sanctions put in place that addressed these problems. In fact, these are considered big successes in regulatory affairs. And I don’t know anyone has noticed that we don’t use CFCs anymore. I don’t know anyone who isn’t happy that we don’t create acid rain (SO3 pollution). And most Americans are hopping mad about children actually working anywhere in the world. And lest we forget that we fought our bloodiest war over slavery – primarily over its moral and economic implications to our society.
So what’s the problem with CO2 emissions? Why is there such a lack of energy policy for such a critical issue? We’ve banned things like this before. What’s the deal?
There’s a lot to say on this point, but let’s just sum it up with the word “politics”. Or perhaps, the lack of politics. The government is still supposed to reflect the will of the people. And I’m pretty sure the people of the United States (I’m sure any other country can insert their name here) don’t want to destroy the environment and create severe health effects. But there are two issues complicating the matter:
1) CO2 pollution is a by product of energy production which is directly correlated with economic growth
2) Industries that pollute (oil & gas, power producers) have a huge vested interest in maintaining the status quo and have strong influence on political representatives
The details of these two realities are that (1) is predicated on the notion that energy use requires pollution (it doesn’t really; it’s a technological choice) and (2) No company is above the law such that it ought to be legally able to knowingly destroy citizens’ environment.
Am I being too radical?
Probably. Fining CO2 emitters could be chaotic. I mean, we really don’t have many alternatives. But I’m not much of a doomsdayer. I think we’d all live through it and be better for it.
We’re already seeing policy movements towards this end. In April, the U.S. Supreme Court gave the EPA the legal leyway to regulate auto emissions. This was rather underreported by the press (compared to the coverage the iPhone got anyways) and could have far-reaching ends in the hands of a more progressive administration.
In June, the California Energy Commission effectively banned any new power developments that burned coal and emitted CO2 (essentially endorsing a coal-fired gasification process for generating power). That not withstanding we’ve seen designs from SoCal Edison and BP for similar power-producing designs through gasification of hydrocarbons.
Big bad PG&E – the faceless, monolithic villain of the movie Erin Brochovich – is winning awards for its clean energy development programs (well deserved I think).
So although we probably don’t have enough political will to demand that corporations that pollute, there is enough rationale for corporations to stop emitting of their own volition. Fining would just dramatically tip the scales, I think. If that happened, we’d see a real explosion in the adoption of clean tech – not just these small science projects that get so much press.
If the market is moving on this why regulate it through Doug’s crazy fines?
There are a couple reasons:
(1) You could argue that the fines are really a right-pricing measure. Essentially the dialogue about global warming/climate change has ramification on the pricing of how much we pay for these resources. So now days we pay for both health effects and electricity. But we don’t want to pay for the health effects (and you get into dubious arguments about causation). But the fines would essentially be a form of “right-pricing” these impacts on the environment. Producing electricity without polluting, then, would be a money saver for all involved.
(2) Private industry only has a mild reason – mostly PR – to embrace so-called green technologies. A fine would make it real. “Go clean or go out of business, signed The U.S. Citizens”. Any shareholder could respect that. And some are already requiring it. At the moment, we’re only tiptoeing down this road. I would argue that we could make more money faster if there were more urgent reasons to develop and adopt new technologies.
(3) Some companies don’t really believe global warming is a problem. Neither do many politicians (I can name some if you’re interested but I’m not into putting people on blast in my blog). And that’s the real insidiousness to all of this. Companies are claiming they’re going “green” when they’re really not. They’re trying to weather bad publicity with adopting facades of green adoption. But much like the Wizard of Oz, they will be uncovered in the long run. My fining strategy would serve mostly to uncover these organizations and expose them. And hopefully put them out of business.
The caveat: The problem is a game of chicken. You can just go shutting down power producers – we need the electricity. But in the end, I’m pretty sure that corporations would back down to politicians. The question is weather or not we have brave enough politicians (I wouldn’t be on that at the moment).
Where should the money go?
Down a hole for all I care. The market will make the investments it needs to in order to deal with the imposed fines (or generally high prices or customer outrage). So I don’t think it needs to go into energy research programs. There’s really enough money floating around r
ight now to do all the development we need (we have $billion hedge fund managers – that’s easily evidence that we have too much money). So the government need not necessarily use funds from a funding a program for that. But it could – it wouldn’t be a bad thing.
I would endorse putting it in the hands of the communities served by individual polluting facilities. That would seem to re-appropriate the costs to those most directly affected by pollution.
But mostly, however, we should probably put it into schools. Our national curriculum hasn’t gotten an upgrade lately. And there’s some schools that could really use it. So give it to the kids.
I should also note that fines need not be monetary. In this sense, you could also revoke operating licenses or put in severe compliance restrictions. So the need to collect money need not be a driving force, rather than politically stop polluting.
So I know this is all crazy, but I think it could work. It’s elegant and addresses the issue directly. The strong will survive. Although it sounds anti-capitalistic (and it is), I think it would help preserve the capitalist playing field we have developed. Like ejecting basketball players for flagrant fouls. It will make way for some really great things to happen around the world. We’re only 150 years into the industrial age and we’ve almost destroyed the planet. That’s stupid. We should stop polluting when we know about it and get on with our business. We have at least 10,000 more years of money-grubbing to do. We shouldn’t let pollution get in the way.