Bill Ford, former CEO of Ford, gave some disappointing words at the progress of cellulosic ethanol at a presentation at the University of Michigan.
Here’s a takeaway from the NYTimes article:
“It certainly appeared a year ago that we were going to have a national push on ethanol, and we wanted to have the vehicles ready,” Mr. Ford said. “But we always knew that food-based ethanol would not be the answer. The shift to cellulosic ethanol has been slower than we were led to believe.”
He added: “If we don’t end up with cellulosic ethanol quickly, we are going to hit the wall on ethanol.”
Clearly, Bill is no scientist.
It’s a bit of a bad theme in this country about the prospects of technology. We have gotten so used to technological breakthrough being a given, that we mostly only give it a timeline – not the actual credence and uncertainty that are inherent to scientific discovery and commercial development.
Bill is right though. The auto industry really put the cart before the horse on the whole E85 thing. We couldn’t nearly had enough ethanol to supply even a nice little niche of the market given current technology. There way too much growth needed to happen in this industry, even without technology barriers. It really seemed, then, that Bill Ford (and perhaps the rest of the auto industry) really jumped the gun on this. Perhaps they’re renewed interest in hybrids is a hedge on this bet.
What is missing, however, is an acknowledgment that this technology is harder than most others that human beings have faced. Creating a fuel, altering biology, and turning photons into electricity are deceptively monumental tasks. These are the most basic of engineering questions that human beings have never really been able to extend. Remember, we’ve known how to make ethanol and biodiesel for decades. We didn’t know how to make it economically – and we still don’t. (That’s the real difficulty – the economics of it all, not so much the “technology”, or understanding the science. Or in other words, the science doesn’t scale in ways that are consistent with our sense of economy). Now that oil is becoming uneconomical, we’re forced to look at alternatives…and there aren’t good ones.
Tapping into nature’s energy flows is deceptively difficult to make economical. Human beings consume on scales significantly larger than any other animal on earth. Relying on technology to extend this reach will be daunting. We may actually have to change humanity instead.



