When I was a kid, I never wanted an electric car. I wanted one that flew. Like the Delorean in Back to The Future II. It’s almost 2008 and still no flying cars.
Why is that an important question? Because it underscores that maybe our dreams and our needs aren’t always the same thing. I now know that a flying car would be a really bad idea (if you doubt me, drive on the 405 in Los Angeles and then imagine it in 3D). But perhaps the design challenge wasn’t in making a car fly, but making it as ultra efficient and human-friendly (not just earth friendly) as possible.
That’s the difficulty with what the cleantech industry is trying to do, I think. While we want bigger houses and bigger/faster cars, it is coming at a price. Our environment at large is suffering. Air pollution still causes severe health effects in our cities. And gas is expensive (economically) and costly (politically) .
The electric car wasn’t killed by Big Auto, Big Oil, or SCAQMD.
We killed it.